Rewriting Techniques and Applications: Bordeaux, France, May by Michael J. O'Donnell (auth.), Pierre Lescanne (eds.) PDF

By Michael J. O'Donnell (auth.), Pierre Lescanne (eds.)

ISBN-10: 3540172203

ISBN-13: 9783540172208

This quantity includes the complaints of the second one overseas convention on Rewriting thoughts and purposes, "RTA 87", held in Bordeaux, France, may perhaps 1987.

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Extra info for Rewriting Techniques and Applications: Bordeaux, France, May 25–27, 1987 Proceedings

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L. Elsinger (1896), Bauernball, poster. CommDesign 02 c 09/03/04 1:48 PM Page 20 communication design 8. Anonymous (1883), Historisches Austellung Stadt Wien (Historic Exhibition of Vienna). 9. Jessie M. King, The Studio XV, no. 70 (January 1899): 278. 10. E. Döcker (1899), Ideal (lamp), poster. 20 CommDesign 02 c 09/03/04 1:48 PM Page 21 historical context eliminating the excessive typographic variety that characterized most communication design of the 1880s. In this sense, art nouveau represents a move toward high visual order (Figures 12 and 13).

25 CommDesign 02 c 09/03/04 1:48 PM Page 26 communication design new artistic styles but also of manifestos and publications through which artists, designers, architects, and educators expressed their positions. Two important changes were initiated at the time. One was the change in graphic style, reacting against ornamental eclecticism by proposing a more geometric and minimalist style. This new style, related to constructivism, suprematism, neo-plasticism, de Stijl, and part of the Bauhaus, had a long-lasting impact on the development of visual communication design for much of the twentieth century.

This may have been due to research on human factors 36 CommDesign 02 c 09/03/04 1:48 PM Page 37 historical context conducted during World War II, aimed at maximizing human performance in the military. Important areas connected to communication design are experimental psychology (studies of perception, learning, and behavior); social psychology (studies in cultural trends, statistics, and behavior); research on perception, communications, learning, and behavior for the armed forces; marketing research for advertising agencies and consumer products manufacturers; and research in linguistics, rhetoric, and semiotics.

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Rewriting Techniques and Applications: Bordeaux, France, May 25–27, 1987 Proceedings by Michael J. O'Donnell (auth.), Pierre Lescanne (eds.)


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